Yapı Kredi
With Yapı Kredi since 2017: digital banking communication in Campaign Türkiye, JR. and Stuff; sustainability, an NFT cover and the 80th year on Campaign Türkiye covers.
For the project centred on Yapı Kredi's digital banking communication we filmed video interviews with the people behind the campaign on the brand and agency side, and covered the technology behind it in print and digital across Campaign Türkiye, JR. and Stuff. The shoots used drones. The campaign characters Gary and Metin were on the cover of JR.'s May 2017 issue.
Working with Yapı Kredi on sustainability, we took the subject to the covers of Campaign Türkiye issues 128 and 130, and the magazine covered Yapı Kredi Step's sustainable choices. We also released the cover of issue 130, out in April 2023, as an NFT.
The cover of issue 140, out in November 2024, marked Yapı Kredi's 80th year.
Since April 2021 the Sustainability channel on campaigntr.com has been published with the support of Yapı Kredi Step: 495 articles as of October 2026.
