JR. and Campaign Türkiye × adidas EQT
adidas EQT's new communication in JR. and Campaign Türkiye; an EQT themed party at the Lift office.
Reinterpreting EQT, adidas turned its communication towards city culture. The brand's spokespeople explained the insight and goals behind it in Campaign Türkiye and JR., and we published the content on our websites and social channels.
As part of the project, a party designed around the EQT concept took place at Lift's office with creative teams from advertising agencies.
